Traditional out-of-home ad revenue in the Netherlands 2018-2023
As of the second quarter in 2023 in the Netherlands, the total revenue of out-of-home advertising was 66.1 million euros. This was an increase compared to the previous year which had a revenue of just around 62 million euros. Out of the total value, traditional out-of-home advertising constituted almost 32 million euros, which was two million euros less than what digital OOH amounted to in the same period.